Methodology

We began by sending a survey to our client base to assess their interest in the mobile app and determine the top three features to include in our MVP. Using the feedback from this survey, we created the screen designs within three weeks, developing an interactive prototype. Over the next three months, we worked closely with developers to make necessary technical adjustments and finalize the product. Before the official release, we conducted a soft launch with a segment of our client base to test the app and identify any improvements needed for the user experience. We then gathered feedback from these testers through another survey. The official launch and communication of the app were scheduled for July 2024.

Key figures

Two months after launch, 35% of daily orders are placed through the app.

GOLD AVENUE is a Swiss fintech and e-commerce startup with the goal of making savings and investments in precious metals accessible to everyone.
With a rapidly growing community of over 100,000 users and the Best Swiss Gold Reseller award in 2021, the company develops digital tools to educate and support savers and investors across Europe, whether they start with $100 or $1 million.

Objective